Just a brief rundown on a fresh article from Communication Research; it is about the Hostile Media Perception (HMP), which as memory serves I have touched upon in an earlier article review. To jump a bit ahead: yes, those involved (because of underlying values) will perceive media as biased. In general.
AR: [...] why war opponents perceived the internet as the most credible medium
July 12, 2008The authors: Junho H. Choi, James H. Watt and Michael Lynch; the publisher: JCMC, the full title: “Perceptions of News Credibility about the War in Iraq: Why War Opponents Perceived the Internet as the Most Credible Medium”.
Choi, Watt and Lynch surveyed how bearers of different opinions about the Iraq war (“supporters,” “neutrals” and “opponents”) perceived various media’s credibility. Apparently, those opposing the war relied more heavily on the internet to gather news than war supporters and neutrals. Perhaps unsurprisingly, opponents also saw that the internet – in general – questioned the war-supporting attitude of mainstream, conventional media. War opponents also rated the internet more credible than did war supporters and neutrals.
In other words,
the internet was viewed as an alternative channel by those who could not otherwise get news or information from traditional media that accorded with their political attitudes towards the war in Iraq.
The authors also tried to explore the notion of credibility – and what it could mean in online settings. Participants of the survey were asked to rank various media types according to their perceived credibility, and also to define what “credibility” means for them. I think this is the most interesting part of the study.
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