Online ad revenues down for the first time

“The advertising recession is in full swing, and no segment is safe any longer” – says an article I came across on TechCrunch. In the 2nd quarter of 2008, online ad sales (in the US) were lower than during the same period last year – the first ever recorded drop in quarterly online ad sales. Thought you might find it interesting.

Advertisements
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

One Response to Online ad revenues down for the first time

  1. Frustrated reporter says:

    The problem with the Web, is that newspapers can’t make any money off it. Ads sell for .03 cents per impression — meaning you average about $8 per thousand page views.
    Trained, professional reporters still produce the ovewhelming bulk of authoritative information on the internet. Most bloggers link to LATimes.com, or USAToday.com or slate.com or newyorktimes.com for most of their content. The entire blogosphere is equivalent to a bunck of folks sitting around in a coffee shop discussing their opinions on the newspaper.
    Trouble is, no one wants to pay for a newspaper online — not readers, not advertisers.
    Soon, you’re right, the whole industry will go by the wayside. That’s when the powers-that-be will make their move — when the only check on their power is a swirling hurricane of lies, rumors, hearsay and conjecture.
    Trust me. You’ll miss us when we’re gone.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s