Online ad revenues down for the first time

“The advertising recession is in full swing, and no segment is safe any longer” – says an article I came across on TechCrunch. In the 2nd quarter of 2008, online ad sales (in the US) were lower than during the same period last year – the first ever recorded drop in quarterly online ad sales. Thought you might find it interesting.

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One Response to Online ad revenues down for the first time

  1. Frustrated reporter says:

    The problem with the Web, is that newspapers can’t make any money off it. Ads sell for .03 cents per impression — meaning you average about $8 per thousand page views.
    Trained, professional reporters still produce the ovewhelming bulk of authoritative information on the internet. Most bloggers link to, or or or for most of their content. The entire blogosphere is equivalent to a bunck of folks sitting around in a coffee shop discussing their opinions on the newspaper.
    Trouble is, no one wants to pay for a newspaper online — not readers, not advertisers.
    Soon, you’re right, the whole industry will go by the wayside. That’s when the powers-that-be will make their move — when the only check on their power is a swirling hurricane of lies, rumors, hearsay and conjecture.
    Trust me. You’ll miss us when we’re gone.

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