Because professional journalism can learn from it – mostly given the fact that alternative journalism, whether online or of the more traditional sorts, relies on a firmer social basis, on a firmer connectedness between writer and audience, than professional journalism.
This is how Chris Atton answers the question in the title, according to an article published in the most recent issue of Sage’s Journalism. The 10th anniversary special issue is dedicated to an overview of what prominent scholars think about the future – of journalism. I plan to present here the abstract of some of the most interesting papers.
Atton, Chris (2009): “Why alternative journalism matters”, Journalism 10 (3), 283 – 285.